5 Keys to Your Success on the Web

At Invisible Ink, we combine years of design and programming experience to create effective and user-friendly websites. We are creative problem solvers, and we use our skills to simplify the process of bringing your products and services to a wider audience, leaving you to focus on building your business.

1) Plan Ahead

Before we get started, it is important to know the facts. Who is your target audience? How do we find them online? How will they find YOU? Planning ahead and collecting the materials required to build a successful web site are important first steps towards increasing your visibility.

2) Make an Impression

Consumers love a well-designed product, and your web site is no exception. Our customized web site templates are designed to cater to your customers with appealing graphics and intuitive navigation tools. We work hard to make sure only the highest quality photography, artwork and videos are used to represent your brand on the web.

3) Build a Foundation

To ensure compatibility with today's top search engines and Internet browsing applications, we code and test each new web site in-house. Our web-based content management tools eliminate the need for you to learn HTML, php, or any other programming languages. Leave the coding to us, and we'll make sure you have the tools you need to keep consumers up-to-date.

4) Deliver Content

Providing clear, concise verbiage in an organized fashion will complete the balance between form and function on your new site. Keep it short, and keep it relevant... and as always, be sure to check for spelling and grammatical errors. Remember, an attractive design with slick menus can quickly lose its appeal if your site is lacking content.

5) Increase Your Visibility

A completed web site can't live up to its full potential without proper marketing. From search engine submission services to per-click advertising and social networking, Invisible Ink can increase your visibility on the web. Be sure to include your web address in offline advertising too; the more traffic you can drive to your site, the more likely you are to connect with consumers.

Posted February 01, 2010

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