Why Your Local Listings Might be Costing You Business (and How to Fix it)

3 out of 4 people who use location search will visit a business within the next day, but nearly half of all businesses have at least one incorrect or missing address online. Imagine how many sales those businesses might be missing out on.

There are a lot of factors at play in local search. Some factors -- like the location of the searcher -- are out of your control, but there are plenty of things you can do to help your business perform better in local searches.

WHY DO LOCAL LISTINGS MATTER?

Consider this:

• If your business doesn't appear in local search your competitor is likely to appear instead.
• Listings with incorrect phone numbers or a missing address can result in lost sales.
• Optimized listings will perform better than incomplete profiles and are more likely to appear higher on a map result.
• A well-branded profile with customer reviews is likely to instill confidence in your customers. 

Keep in mind consumers can search for your business from all kinds of devices and apps these days so you'll want to cover all your bases when it comes to local search. Making sure your business is listed is a good start, but a little extra effort can go a long way towards pushing your business to the top of search results.

WHAT SHOULD YOU DO?

How are you managing listings now? One by one? Not at all? Here are a few basic steps to take to ensure your listings are optimized:

• Make sure your basic info is listed and correct (name, phone, website, etc.).
• Add your logo, photos, hours and other details about your business to provide a quick overview of what you offer.
• Make sure you're listed under the right categories.
• Ask your existing customers to post reviews about their experience with your company.

Most directories will let you update information for free, but there are hundreds of listings to maintain so keeping your business information up-to-date can be tedious to say the least. That's where we come in.

Let us manage all of the major listing sites for you all in one place. Keep your information from being overwritten by data aggregators or 3rd party suggestions and stop wasting time checking your listings with multiple logins. We can submit the correct information about your business and lock in the details for as long as you need.

Ready to get started? Get in touch!

 

Posted March 02, 2020