Optimizing Your Website - Part 3

Optimizing Your Website - Part 3

This is the final part of our series on optimizing your website. Read Part 1 - Optimizing Your Content and Part 2 – Optimizing Your Images


Your website can be promoted just about anywhere. Don’t limit yourself to search engine optimization when you can include your website address in countless other forms of advertising and promotions.


Be sure to include your website address on your business cards, brochures, and any other promotional items for your business. Featuring your website in a print advertisement can save you money, too. Running a smaller, less expensive ad directing consumers to your website can provide a greater value than a full page spread in the Sunday paper. Need help with business stationery or ad layout? We do that too!


A 30 second TV spot might be enough to tell consumers your name and the highlights about your business, but adding your website address to the last few seconds of a commercial gives the viewer an option to look up additional information… even if your business is already closed for the day. 

Social Media

Social media can be a powerful tool to encourage direct interaction with your customers. Be sure to consider how you want your business to be perceived by consumers before you share. Anything you share via social media is still a reflection on your business and the brand you are working to build.

Local Listings

Be sure to keep your local business directory listings up-to-date. From Google to Dex to Yelp, every listing should contain accurate and detailed information, and most of the well-known directories can be updated for free. Many of these directories also include a section for customer reviews, so claiming your listing now can help you be proactive in responding to customer feedback.  

PPC Advertising

While PPC, or Pay-Per-Click advertising can be a helpful tool in driving traffic to your site, we recommend working closely with any outside agency offering to manage your ad campaigns. Extra care should be taken to ensure your ads are targeted to the right audience using the best possible combinations of keywords. Depending on the type of business you operate, certain ad networks or advertising programs may provide little or no return on your investment. 

Word of Mouth

Friends, colleagues, and relatives are a great source of referral traffic to your website, especially with the launch of a new design. If you write a blog, offer to write a guest post for someone in your industry who operates a more established website. Be wary of link trading with other websites, as the reputation of your website could be negatively effected if you associate with sites known to contain spam links or unethical tactics used to manipulate search engine rankings.

Posted July 11, 2014