Ales for ALS

Ales for ALS

Local hop farmers Mike & Cheryl Smith of Loftus Ranches approached us with a great fundraising idea to bring a one-of-a-kind hop blend to brewers across the United States to help raise money and awareness for ALS research. The campaign "Ales for ALS" would offer a unique hop blend to brewers who agreed to donate part of the proceeds of their sales to ALS research, an incurable disease that has affected the Smith family and countless others.

Together with the Smith family we created a unique identity to help promote the fundraising campaign, and we are proud to be a small part of what has turned out to be a very successful first year of Ales for ALS.

Posted May 16, 2013

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