Local designer and artist Chris Duren recently opened the doors of "Invisible Ink," a brand new design and New Media marketing firm. The offices are located in Yakima's Airway Plaza (3601 West Washington Avenue).
The company will focus on creating marketing solutions for local and regional web sites, but will also work with newer marketing technologies. "It's common to hear talk about 'new media' in the marketing world," he said, "but for many local and regional businesses it's been largely inaccessible, limited to putting up a web banner ad or buying ad space. There should be much better incorporation of new media into brand strategy in local and regional markets and we provide that."
Duren spent seven years designing, developing and managing web sites for local and regional clients with Davanti Studios and Northwest Infonet. Now he steps up to a long-held dream of owning his own business. "I have always believed in working as though I owned the company," he said. "I've always taken a lot of pride in my work... but there is something special about signing the work off in your own name."
In addition to having a background in web design work Duren is a professional photographer and has worked extensively in photo restoration. His academic background includes work in mixed media art while on the way to a Bachelor of Arts degree from Central Washington University.
In opening the doors at Invisible Ink, Duren and colleagues bring together more than 20 years of new media design experience, ranging from web site design and programming to search engine optimization and digital photography services.
To find out more about Invisible Ink, Internet strategies for local business or what "New Media" means in Yakima look online or call Chris Duren at (509) 654-7770.
Write-up courtesy of Kevin Cole. Originally published in the Yakima Herald-Republic Business Briefs, September 29, 2008
Posted September 01, 2008