RSS — or Really Simple Syndication — is a simple method of delivering news from your website to subscribers as soon as it’s posted.
Think of RSS like a free subscription service. Visitors to your website copy the link to your feed into the RSS reader of their choice and they receive an update each time you post something new. Apps like Feedly, Inforeader and Bloglovin’ make it possible to organize multiple RSS feeds from numerous sources into a custom news feed.
While RSS has decreased in popularity since Google Reader was discontinued in 2013, these feeds are still a quick and easy way to deliver fresh content to your customers.
Worried about losing traffic to your website? RSS feeds can be limited to a title and a teaser of your content to keep visitors coming back to your site every time a new article is posted.
Posted January 10, 2019